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PROOF48
Answers

The questions people ask before they buy a website.

Answered with real numbers, including the ones most studios prefer not to publish. Short, specific, and worth your time or we would not have written it.

Do you need a website if you already have Instagram?

You do not need a website if you have Instagram and it already fills your calendar. You do need one the moment you want to be found by someone who is not following you, take bookings without answering messages, publish prices people can search, own your customer list, or look credible to someone comparing three suppliers.

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How long does it actually take to build a website?

A standard business website takes two to six weeks with most agencies, and 48 hours with PROOF48. The difference is almost never build time. It is briefs, proposals, approval rounds and revision loops. Stores and web apps take longer for real reasons and should not be promised in 48 hours by anyone.

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How much does a website cost in Romania in 2026?

A business website in Romania costs roughly 500 to 2,500 EUR as a one-off in 2026. An online store is 2,500 to 4,500 EUR. A web app or booking system starts around 5,000 EUR. Builder subscriptions run 15 to 40 EUR a month instead. The spread comes from page count, integrations, and who writes the content.

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How to write your own website text when you are not a writer

To write website copy for your business, start from what you already say on the phone to a customer who asks what you do, then cut the parts you added only because it is a website. That is the text. The common failure is not bad writing, it is writing that sounds like a company instead of the person the customer will meet.

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How to rebuild a website without losing your Google rankings

To redesign a website without losing your Google rankings, map every old address to its new one and serve a 301 redirect for each. That single step separates a rebuild that keeps its traffic from one that loses years of it overnight. Everything else matters less than getting the redirect map right before launch day.

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Should you pay monthly for a website?

Whether you should pay monthly for a website depends entirely on what the fee buys. Paying monthly for hosting, updates and someone who answers when something breaks is reasonable. Paying monthly for the website itself, where the site stops working the day you stop paying, means renting something you will never own.

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Website or online store: which do you actually need?

Choosing between a website and an online store comes down to one question: does money change hands before the customer arrives? If yes, you need a store. If they pay in person or after a conversation, you need a website. A store costs roughly five times more and never stops needing attention.

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Your website gets visits but no enquiries. Why?

If your website gets traffic but no leads, it is almost always one of three things: the visitors are the wrong people, the page does not answer the question that comes before contacting you, or getting in touch takes more effort than a visitor will spend. Analytics tells you which, and the fix is usually free.

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What a small business website actually needs

A small business website should have six things: what you do in plain words, where you are, what it costs or a price range, proof the work is real, one obvious way to contact you, and pages that load fast on a phone. Everything else is optional, and most of what agencies add to a quote lives in the optional half.

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Nine questions to ask before you hire a web designer

The questions to ask a web designer before hiring are: who owns the code and the domain, what happens to your current Google positions, who writes the text, what the price includes, what a change costs after launch, and what happens if you do not like it. Those six separate a professional from an expensive lesson.

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What do you need to give a web designer before they start?

What you need to give a web designer before they start is: a reference website you like, a list of your services, your contact details, and any photos you own. Everything else is optional. Most projects stall not because the brief is thin but because the owner is waiting to write a perfect one, which never arrives.

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Why your website does not show up on Google

If your website is not showing on Google, it is usually one of four things: Google has not indexed it yet, the pages say nothing Google can read, a noindex tag was left on after launch, or you are competing for a phrase nobody searches. All four are checkable in Search Console in about ten minutes, and three are free to fix.

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