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PROOF48
Answers

The questions people ask before they buy a website.

Answered with real numbers, including the ones most studios prefer not to publish. Short, specific, and worth your time or we would not have written it.

Do you need a website if you already have Instagram?

If Instagram brings you enough customers and you never want to be found by someone who is not already following you, no. You need one the moment you want to appear in Google, take bookings or payments without messaging, own your customer list, or look credible to someone comparing three suppliers.

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How long does it actually take to build a website?

A standard business website takes two to six weeks with most agencies, and 48 hours with PROOF48. The difference is almost never build time. It is briefs, proposals, approval rounds and revision loops. Stores and web apps take longer for real reasons and should not be promised in 48 hours by anyone.

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How much does a website cost in Romania in 2026?

A business website in Romania costs roughly 500 to 2,500 EUR as a one-off in 2026. An online store is 2,500 to 4,500 EUR. A web app or booking system starts around 5,000 EUR. Builder subscriptions run 15 to 40 EUR a month instead. The spread comes from page count, integrations, and who writes the content.

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How to write your own website text when you are not a writer

Write down what you say on the phone to a customer who asks what you do, then remove the parts you only added because it is a website. That is the text. The most common failure is not bad writing, it is writing that sounds like a company instead of like the person the customer will actually meet.

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How to rebuild a website without losing your Google rankings

Map every old address to its new one and serve a 301 redirect for each. That single step is what separates a rebuild that keeps its traffic from one that loses years of it overnight. Everything else on this page matters less than getting the redirect map right before launch day.

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Should you pay monthly for a website?

It depends entirely on what the monthly fee buys. Paying monthly for hosting, updates and someone who answers when something breaks is reasonable. Paying monthly for the website itself, where the site stops working if you stop paying, means you are renting something you will never own.

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Website or online store: which do you actually need?

If money changes hands before the customer arrives, you need a store. If they pay you in person, on site or after a conversation, you need a website. A store costs roughly five times more to build and never stops needing attention, so choosing it when a website would do is the most expensive mistake in this decision.

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Your website gets visits but no enquiries. Why?

Traffic without enquiries almost always means one of three things: the visitors are the wrong people, the page does not answer the question that comes before contacting you, or contacting you takes more effort than the visitor is willing to spend. Analytics can tell you which, and the fix is usually free.

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What a small business website actually needs

Six things: what you do in plain words, where you are, what it costs or a price range, proof the work is real, one obvious way to contact you, and pages that load fast on a phone. Everything beyond that is optional, and most of what agencies add to a quote lives in the optional half.

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Nine questions to ask before you hire a web designer

Ask who owns the code and the domain, what happens to your current Google positions, who writes the text, what the price includes, what a change costs after launch, and what happens if you do not like it. The answers to those six separate a professional from an expensive lesson, and none of them require technical knowledge to judge.

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What do you need to give a web designer before they start?

At minimum: a reference website you like, a list of your services, your contact details, and any photos you own. Everything else is optional. Most projects stall not because the brief is thin but because the business owner is waiting to write a perfect one, which never arrives.

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Why your website does not show up on Google

Usually one of four things: Google has not indexed the site yet, the pages say nothing Google can read, someone left a noindex tag on after launch, or the site is competing for a phrase nobody searches. All four are checkable in Google Search Console in about ten minutes, and three of them are free to fix.

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No brief, no calls, no deposit. You pay only if you love it.

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