01The dentists, by name, before the services
A patient choosing a dentist is choosing a person, and a services list gives them nothing to judge. Give each dentist a short profile: name, the treatments they carry out, the languages they speak and the qualifications the practice can verify, with a real photo. Use only titles the dentist actually holds. Whether a specialty title may be shown is a question for the dentist and the Colegiul Medicilor Stomatologi, not for a web designer. Put a first-visit page next to the profiles: what happens, how long it takes, what to bring, and how the practice handles price, for instance an examination first and a written plan after it. That is the page a nervous patient reads twice.
- A short profile per dentist: name, treatments, languages, verifiable qualifications, real photo
- Only titles the dentist holds; the college decides what may be shown
- A first-visit page: what happens, how long, what to bring, how pricing works
02Treatment pages that describe and do not promise
Each treatment you want to be known for needs its own page: what it is, who it suits, how many visits it takes, what the patient will feel in the chair and who does it. The college's rules shape the wording. Agerpres reported on 2 June 2026 that the college and the consumer protection authority ANPC signed an agreement, with dental advertising meant to rest on correct, verifiable information and realistic results. Alba24 reported that the college's advertising guide, in force since 1 July 2025, bars false or misleading information and unrealistic promises, and asks for supplementary explanations on medical compatibility when a treatment does not suit everyone. So write that it suits patients who meet certain conditions, not that it gives a perfect smile. The dentist reads and approves every treatment page. We do not write medical claims.
- One page per treatment: what it is, who it suits, how many visits, who performs it
- Say who it suits and who it does not; the college's guide asks for compatibility explanations
- No guarantees and no unrealistic promises
03A booking form that asks for the minimum
The booking form is where a website quietly collects health data. A box that says describe your problem invites a patient to write about pain, medication or an illness, and Article 9(1) of the GDPR lists data concerning health among the categories whose processing is prohibited unless an exception applies, such as explicit consent for specified purposes (Article 9(2)(a)). Ask for a name, a phone number, a preferred day and whether the visit is a first check-up or a follow-up. Put the practice's phone number beside the form for anything urgent and say which hours somebody answers. In an emergency the website's job is to show a number and the hours, not to triage; that stays with the practice's staff and dentists. Which consent wording and retention period you need is a question for your data protection adviser.
- Name, phone, preferred time and visit type: nothing about symptoms in a free-text box
- A visible emergency number with the hours it is answered
- Consent wording and retention: your data protection adviser decides
04Where PROOF48 is the wrong choice
We have not built a dental practice site, and the 48-hour offer has edges. It covers a business website of up to about five pages: a home page, the team, treatments, the first visit and contact fit. A page for every treatment, a site in more than two languages, or online booking tied into your clinic software is a larger scope with its own timeline and its own price. If every sentence must pass a clinical review before anything is shown, 48 hours is the wrong frame, because that pace belongs to the reviewer. And if the clinic has no photographs of its dentists yet, the preview gets its own timeline.
- No dental site in our portfolio yet
- About five pages fit the 48 hours; a page per treatment, more than two languages or booking tied to clinic software are scoped separately
- A medical review of every sentence before the preview is not a 48-hour job
Phone lines and an enquiry flow on a real site
We have not written up a dental practice at /work. The closest parallel is Santorini Hotel in Eforie Nord, where the site publishes the reception, restaurant and complaints phone lines on the page and in structured data, and has a booking enquiry flow. A dental practice needs the same plain front door: the right number for the right need, easy to find on a phone. SCP Shine & Style adds the second pattern, a booking flow that points at the salon's own live booking platform instead of a second calendar.
See the build: Santorini HotelQuestions, answered
Does a dental website need a page for every treatment?
Each treatment you want to be found for benefits from its own page, but you can start with the core pages and add treatment pages as the dentist writes and approves them. Past about five pages we scope the work separately and give you the number before we build.
Can PROOF48 write the medical content?
We can clean up copy or write placeholder copy, as the 48-hour offer includes. The dentist must read and approve every treatment page, because professional judgment belongs to the dentist and the college's advertising rules apply to what you publish.
Who owns the website after launch?
You do: the code, the domain, the hosting account and the content. There is no deposit and no mandatory monthly fee.
Where PROOF48 fits
A dental website works when it shows who the dentists are, describes each treatment honestly, makes the first visit and the urgent number obvious, and collects as little health data as possible in the booking form. PROOF48's 48-hour website of up to about five pages costs 500 to 2,500 EUR, and you pay only after you have seen the preview.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.