01The six that matter
A visitor decides in seconds. These six answer the questions they are actually asking.
- What you do, in the words a customer would use, above the fold and without a slogan in front of it.
- Where you are. A city and a district, in the text, not only on a map embed.
- What it costs, or a range. Hiding it filters out buyers, it does not create them.
- Proof: real photos of real work, and a review count rather than copied review text.
- One contact method that is obvious and works at 11pm.
- Speed on a phone, which is where almost everyone will open it.
02What you can skip
These get quoted often and earn their cost rarely for a business of this size.
- A carousel of banners. People do not wait for slide two.
- A team page with stock photos, which does the opposite of building trust.
- A blog you will never write. An empty blog dated two years ago is worse than none.
- A live chat widget nobody is staffed to answer.
- An intro animation between the visitor and the phone number.
03The four pages that are usually enough
Ship these, then add more once you know what people actually ask you.
- Home: what you do, where, proof, one call to action.
- Services: one section or page per service, each with a price or a range.
- About: why you rather than the other one, in your own words.
- Contact: phone, address, hours, map, and a form for the people who will not call.
The detail a hotel site lives or dies on
On Santorini Hotel the thing that mattered most was not the gallery. It was that the reception, restaurant and complaints phone numbers are on the page and in the structured data, so a guest can call the right line and search engines read the property as a hotel rather than a generic page. Small, unglamorous, and the first thing a guest actually needs. Most sites bury it in a footer and lose the call.
See the build: Santorini HotelQuestions, answered
Do I need an About page at all?
For a service business, yes. People are buying a person as much as a service, and it is often the second page they open. For a store, it matters less than the product pages.
How many pages is too many?
When you stop being able to keep them accurate. Five correct pages beat fifteen where three have last year's prices on them.
Should I really publish prices?
A range at minimum. We publish ours for exactly this reason: it costs us the people who were never going to buy and wins the ones who were tired of asking.
Where PROOF48 fits
The 48 hour build is exactly this list. Up to five pages, your services with real prices, your photos, contact that works, fast on a phone. You send one reference link and pay only if you love the result.
Cosmin Tiu · Founder, PROOF48
Building software since 2018. PROOF48 ships business websites in 48 hours and invoices afterwards, which means every opinion here was paid for in builds rather than in theory.