An AI that answers your clients. Day and night.
PROOF48 builds AI assistants that work inside your business: a WhatsApp assistant that reads client messages and handles routine requests, a voice assistant that takes calls and books appointments, and a chat widget on your site that qualifies leads and answers questions. No staff needed after hours.
How it gets built
We map every message type
We spend a week reading how clients actually write to you: the questions they repeat, the requests they send at midnight, the words they use for the same thing. That map becomes the brain.
We build and connect the assistant
A Claude session for each client channel: WhatsApp, your site chat widget, a voice handler if needed. Each one reads context, knows your business rules, and knows when to hand off to a person.
We test against real scenarios
Every case in your message map runs through the assistant before it goes live. Edge cases, unhappy clients, half-finished requests. We break it ourselves so you do not find out it breaks on a client.
You review conversations weekly
You see every conversation the AI handled, flagged by category: answered, escalated, unanswered. The first month is learning. After that, escalations drop.
Where it works, where it does not
An AI assistant is only as good as the business rules behind it. If your product changes daily, if every client situation is unique, or if the business cannot define what a good answer looks like, the assistant will be wrong more often than right. We refuse builds we can see failing from day one.
A good fit
- Salons, clinics and service businesses with high booking volume
- Restaurants and hotels answering the same 20 questions every day
- Businesses losing revenue because nobody answers after 6 pm
- Teams that spend the day repeating the same reply to different clients
Not a good fit
- Businesses where every client situation needs a human judgment call
- Medical diagnosis, legal advice, or financial recommendations
- Teams with no clear definition of what a correct answer looks like
- Any channel where a wrong answer creates legal or safety risk
Running in production since 2026
The AI that handles client communication for PROOF48 runs our own business every day. It reads WhatsApp messages from clients on every active project, routes requests, and hands off to the team only when a decision is needed. That system is the proof of concept for every client build. Client deployments are underway. When they are live and documented, they will appear here.
Questions, answered
What channels can the AI cover?
WhatsApp is the primary channel for Romanian business. We also build for website chat widgets, Telegram, and phone calls using a voice synthesis layer. Each channel connects to the same knowledge base, so the assistant gives the same answer wherever the client writes.
What happens when the AI does not know the answer?
It says so and routes the conversation to a person. An assistant that invents answers is worse than no assistant. The handoff protocol is configured before launch, and you decide what triggers it: topic type, time of day, client value, anything.
Is this included in a PROOF48 plan?
AI assistants are available from the AUTOMATE plan (2,997 EUR per month), which includes a website chatbot, DM responders, and booking automation. A standalone WhatsApp or voice assistant for a business that already has its own site is a custom build, priced on request.
Does the AI have access to our client data?
It has access to what it needs to answer: your product list, your policies, your booking slots, your FAQ. It does not store conversation data outside your agreed configuration. Data stays in Romania-based infrastructure for Romanian deployments.
More from PROOF48
One assistant. Every channel. Around the clock.
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