01The four questions worth asking before you pay
Most AI chatbot vendors lead with a demo and leave price for a sales call, which is worth noticing on its own. Ask for the published price first, not a range that only resolves after a call. Ask whether setup and every future edit needs a developer on their side or yours, because a script that only the vendor can touch turns into a recurring bill disguised as support. Ask what the bot trains on: a generic industry script answers generically, while one trained on your actual services, hours and prices answers correctly the first time. Ask for a transcript of a real test conversation, not a scripted demo, before committing to anything.
- Ask for the published price before the sales call, not after it
- Ask whether a developer is needed on your side for setup or future edits
- Ask what data the bot trains on: your own business, or a generic script
- Ask to see a transcript of a real test conversation, not a rehearsed demo
02What PROOF48 answers, honestly
PROOF48's price for an AI chatbot is public: it sits inside the AUTOMATE plan at 2,997 EUR a month, alongside DM and email auto-responders, booking automation and a CRM, all reading from the same customer record. No developer is required on the client's side, setup and edits are handled as part of the plan. What we do not have yet is a published case study of the AUTOMATE chatbot running for a named client; the closest thing we have shipped is the five-question skin quiz on Korean Cosmetics, which qualifies a visitor to the right product before checkout, a related but different kind of automated qualifying tool.
- AUTOMATE's price is public: 2,997 EUR a month, chatbot included alongside booking and a CRM
- No developer needed on the client's side for setup or ongoing edits
- No AUTOMATE chatbot case study is published yet; the closest shipped example is Korean Cosmetics' skin quiz
A qualifying flow we have actually shipped
Korean Cosmetics needed visitors matched to the right skincare line before they could buy, so we built a five-question quiz that routes each shopper to the product family suited to their skin. It is not a conversational chatbot, but it is the same underlying job: qualify a visitor automatically, before a human has to.
See the build: Korean CosmeticsQuestions, answered
Should I be worried if a vendor will not publish a price?
Yes, worth treating as a signal. A published price means the vendor knows what the product actually costs to run; a price that only appears after a call usually means it depends on how much you seem willing to pay.
Does PROOF48 build a standalone chatbot outside AUTOMATE?
The website chatbot lives inside AUTOMATE at 2,997 EUR a month. A standalone chatbot outside that plan, or on a different channel like WhatsApp, is scoped as a custom project, priced on request.
Where PROOF48 fits
The four questions that matter before buying an AI chatbot are the price, who needs to maintain it, what it trains on, and whether anyone has actually tested it. PROOF48 answers all four plainly: 2,997 EUR a month, no developer needed, trained on the business's own data, with a real qualifying tool already shipped for Korean Cosmetics.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.