01The first phone screen: open, reachable, easy to find
A worried owner opens the site on a phone, often with the animal beside them. On the first screen they need to know whether the clinic is open now, how to reach it and where it is. Put the hours in plain text, a phone number that dials when tapped, the street address with a link that opens a map, and one sentence about what happens outside hours. Say what is true. If there is an on-call vet, say so. If night cases go to another clinic, say which, once the clinic has agreed to it. Write open 24 hours only if a vet is on site around the clock. A number that rings out at night does more harm than no number.
- Hours, a tap-to-call number and the address with a map link, all visible without scrolling
- One sentence on after-hours: on call, referred elsewhere, or closed
- Open 24 hours only if a vet is on site around the clock
- A phone number that is answered, never one that rings out
02The vets by name, and the animals they treat
An owner is handing an animal to a person, so the team page earns its place: each vet with a name, a real photo, the species and areas they work in and the languages they speak. List a species only if someone on the team treats it. A page about rabbits that ends in a phone call to send the owner elsewhere costs you the owner. Give each main service a short section of its own, with a price or a from-price where the clinic publishes prices. Add a first-visit page that answers what nervous owners ask: what to bring, such as the vaccination booklet and earlier records, how long the visit takes and how payment works. Whatever is medical on these pages is written or approved by a vet.
- A short profile per vet: name, photo, species, areas of work, languages
- Only the species someone on the team really treats
- A section per main service, with a price or from-price if you publish prices
- A first-visit page: what to bring, how long it takes, how payment works
03Information without medical advice
A clinic site can be useful without diagnosing anything. Describe what a vaccination visit involves, what a dental clean is, how booking works. Do not tell a visitor what a symptom means or what to give an animal at home, unless a vet wrote that exact text and put their name on it. A short list headed call us now if, written by the vet, beats a long article, and every such page should carry the phone number beside it. Treat the site as a front desk, not a consulting room: it explains, it directs, and the vet decides. We do not write medical claims for any clinic, and we say so before the preview, not after it.
- Describe visits and procedures; do not interpret symptoms
- Care or symptom text only if a vet wrote it and signed it
- A short call-us-now list from the vet, with the phone number beside it
- We write no medical claims for any clinic
04A booking form that someone reads
Ask for little: the owner's name, a phone number, the animal's species and name, a preferred day and one line on the reason for the visit. Next to the form put the sentence that matters most: for anything urgent, call this number. A big free-text box invites an owner to describe a sick animal at midnight and then wait for an answer nobody will read until morning. After sending, the visitor should see a confirmation that says when someone will reply. The owner's name and phone number are personal data, so the consent wording and how long you keep entries are questions for your data protection adviser. And one named person at the clinic must read the form every working day, or it is decoration.
- Owner name, phone, species and name of the animal, preferred day, one line on the reason
- For anything urgent, call: the sentence sits next to the form
- A confirmation that says when someone will reply
- One named person reads the form every working day
05Where PROOF48 is the wrong choice for a veterinary clinic
We have not built a veterinary clinic site, and none of our eight published builds is one. The 48-hour offer covers a business website of up to about five pages: home, team, services, the first visit with the after-hours arrangement, and contact fit. A page for each species and service, a site in more than two languages, or online booking tied to the clinic's software goes past that and is scoped separately, with the number given before we build. An online shop for pet food is a store, 2,500 to 4,500 EUR, with its own timeline. If a vet must approve every sentence before you see a preview, 48 hours is the wrong frame, because the pace belongs to the reviewer. None of our plans answers phone calls, so the emergency line stays with your staff.
- No veterinary clinic among our eight published builds
- About five pages fit the 48 hours; a page per species and service, more than two languages or booking tied to clinic software are scoped separately
- A shop for pet food is a store: 2,500 to 4,500 EUR, own timeline
- None of our plans answers phone calls
Phone lines on the page, and a page per service
We have not written up a veterinary clinic at /work. The closest parallel is Santorini Hotel in Eforie Nord, where the site publishes the reception, restaurant and complaints phone lines on the page and in structured data, and has a booking enquiry flow. A clinic needs the same plain front door: the right number for the right need, easy to find on a phone. SCP Shine & Style adds a second pattern, a page for each service with its own copy and media.
See the build: Santorini HotelQuestions, answered
Does a vet clinic site need a page for every species?
Only for the species your vets really treat. You can start with the core pages and add species pages as the vets write and approve them. Past about five pages we scope the work separately and give you the number before we build.
Can the website handle emergencies?
It can show the number, the hours and the after-hours arrangement, nothing more. Deciding what counts as an emergency stays with the vets and the staff, and a form is the wrong channel for it.
Can PROOF48 write the medical content?
We can clean up your copy or write placeholder copy, as the 48-hour offer includes. A vet must read and approve everything medical, because that judgment belongs to the vet.
Who owns the website after launch?
You do: the code, the domain, the hosting account and the content. No payment is required up front for a standard 48-hour build.
Where PROOF48 fits
A vet clinic's website works when the first phone screen shows hours, a number that dials and the address, when the vets are named, when the species and services listed are the ones treated, and when the form asks for little and is read daily. It explains and directs; it never diagnoses. PROOF48's 48-hour site of up to about five pages costs 500 to 2,500 EUR, paid after the preview.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.