01Say who you help and what happens when they hire you
The home page has a few seconds to answer four things: who you work with, what problem you work on, what a client gets from you, and what to do next. A site that opens with a mission statement answers none of them. Write the first screen the way you would answer a stranger at an event who asks what you do. Name the kind of client and the kind of problem. Describe what working with you looks like in practice, such as a first call, a session format or a project length. Then give one button. A coach does not control a client's income, weight, promotion or happiness, so promise none of those. Describe your method and let the proof speak about the result.
- One sentence at the top: who you work with and what you work on
- A short description of a first session: length, format, what the client brings
- Who you do not work with, said plainly
- No promised outcomes you do not control: no figure, no date, no guarantee
- One button: book a call, or send a message
02The about page does more work than you expect
People hire a person, so the question behind every visit is whether this one is real and qualified. Google's guidance on people-first content makes a related point about any published page: it helps when it is clear who created it. It encourages accurate bylines where readers expect them, with a link to more about the author, and it calls fabricated creator profiles a form of deception. It also asks whether content shows first-hand experience. For a coach that means your own background in plain words: what you did before, whom you have worked with, what you studied and where. We read that page on 22 October 2026. Use a real photo. Name only credentials you hold, with the body that issued them. Our post on writing your own website text shows how to start from what you say out loud.
- Your name and a real photo of you
- Your background in plain words: roles, years, the kinds of client you have worked with
- Credentials you hold, with who issued them, and none you do not
- A byline on anything you publish, linking back to the about page
- Where you work and how: in person, online or both
03Proof and price: the two things worth putting on the page
Proof turns an about page into a decision. Use real words from real clients, with their permission, a first name and a role at the least, and the situation each one describes. If you are starting out and have none, say so, and show what you can verify instead: your earlier career, a short article, a description of how a session runs. Do not invent a testimonial, a client count or a logo. Price is the other half. We publish ours, so we are biased, but our view is that a price or a starting price, with the format of the work (session length, number of sessions), saves both sides a call that goes nowhere. If you collect email addresses or run a booking form, our posts on privacy policies and cookie banners explain what the page then needs.
- Testimonials: first name and role, with permission, one situation each
- Starting out: say so, and show a background, a sample session outline or a short article
- A price or a starting price, with the format of the work
- Cancellation and payment terms in two sentences
- A privacy policy as soon as you collect any email address
04What it costs, and where PROOF48 is the wrong choice
A site with those pages is the 48-hour offer: a business website of up to about five pages, 500 to 2,500 EUR depending on pages and integrations, with the price confirmed before we build. You send one link to a site whose look you like and a line about what you do. At hour 48 you get a live preview, and you pay only if you want to keep it. You own the code, the domain, the hosting account and the content. We can clean up your text or write placeholder copy, but your story, your credentials and your testimonials come from you, because we will not invent them. PROOF48 is the wrong choice for a course platform, a membership area or a client portal with logins and payments: that is a web app, from 5,000 EUR, with its own timeline. The same goes for a site in more than two languages and for one waiting on photographs that do not exist yet.
- Five pages or fewer, with a contact form and a booking link: the 48-hour build, 500 to 2,500 EUR
- Courses, memberships, client portals: web apps from 5,000 EUR, with their own timeline
- More than two languages: its own timeline
- No photo of you yet: the clock waits on it
- Your offer or your story still undecided: decide that first, because we cannot decide it for you
A salon site where the owner signs the posts
SCP Shine & Style is a beauty salon in Sector 3, Bucharest, not a coaching practice, so it is not a personal brand case. It matters here for one reason from the case study: VideoObject and Person schema were part of the build, and the blog posts are signed by the owner, so the person and the writing sit together. We publish no booking, ranking or revenue figure for the salon, because we do not measure them and will not estimate them.
See the build: SCP Shine & StyleQuestions, answered
How many pages does a coach or consultant website need?
Five or fewer: home, about, how you work and what it costs, proof (which can live on the home page) and contact. That is our working advice, not a measured figure. PROOF48's 48-hour build covers a site of up to about five pages.
Can PROOF48 write my about page and testimonials?
We can clean up your text or write placeholder copy. Your story, your credentials and your testimonials have to come from you, because we do not invent any of them.
Can the site take bookings and payments?
A contact form and a link to a booking tool you already use fit the 48-hour scope. A booking system with payment built into your own site is closer to a web app: those start at 5,000 EUR and are scoped separately with their own timeline.
Do I owe a monthly fee after launch?
No monthly fee is mandatory. Maintenance plans exist from 27 EUR a month if you want upkeep: managed hosting with SSL, weekly backups, uptime monitoring and automatic security updates.
Where PROOF48 fits
A coach or consultant site is five pages or fewer: who you help, who you are, how you work and what it costs, proof from real clients, and one way to reach you. Everything on it should be something you can back up. PROOF48 builds that in 48 hours for 500 to 2,500 EUR, shows a live preview first and takes payment after, and does not write your credentials or your testimonials for you.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.