01Why the question has a real answer, not a universal one
Google ads work on demand that already exists: someone typed 'plumber near me' or 'dentist Bucharest' and an ad shows up next to the result they were going to click anyway. Meta ads work on interruption: someone scrolling with no immediate need sees a product that looks good enough to stop for. A plumber with emergency demand almost always starts on Google. A new skincare brand nobody has heard of almost always starts on Meta, because there is no search volume yet for a product that does not have a name people type.
- Google captures existing search demand; the customer was already looking
- Meta interrupts scrolling with something visual; the customer was not looking yet
- Emergency and local-service demand usually favors Google; new or visual products favor Meta
02How PROOF48 actually runs this
GROWTH, at 1,497 EUR a month, bundles Meta and Google ad management together rather than selling them as separate products, because most small businesses genuinely need both eventually and testing which one performs is faster than debating it. The plan includes 10 new ad creatives a month, audience research and retargeting, and conversion tracking through Pixel, CAPI and GA4 so results are measured on both platforms the same way. Ad spend itself is billed separately from the management fee, so the number on the invoice is never a guess.
- GROWTH bundles Meta and Google management together, at 1,497 EUR a month
- 10 new ad creatives a month, audience research, retargeting and conversion tracking included
- Ad spend is billed separately from the management fee, never bundled in
Consent gated before a single ad tag fires
SunVolt Club, the membership platform for a solar energy company, wired cookie consent into its analytics before any tracking tag fires at all, in a two-language site taking real payment. That discipline is exactly what conversion tracking through Pixel, CAPI and GA4 needs to be worth anything: a Meta or Google conversion count built on tags that fired without consent is a number that can get the whole account flagged, not just an inaccurate report.
See the build: SunVolt ClubQuestions, answered
Can I start with just one platform?
Yes, and for a business with clear existing search demand, starting on Google alone is often the right call. GROWTH runs both, but nothing forces you to spend on both from day one.
How much should I budget for ad spend itself?
That depends on your margin and your market, and it is billed separately from the 1,497 EUR management fee. We size it with you against what a converted customer is actually worth, not a rule of thumb.
Where PROOF48 fits
Google catches demand that already exists, Meta interrupts a scroll with something new. Most small businesses need both eventually. GROWTH, at 1,497 EUR a month, manages Meta and Google together with proper consent-gated tracking, and ad spend is billed separately so the number is never a guess.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.