01The four things that genuinely matter
Send these and any competent builder can start today. Everything beyond this is refinement.
- One reference website. Not a description of a style, an actual URL you like.
- What you sell, in the words you use with customers, not marketing language.
- How someone contacts or buys from you: phone, WhatsApp, form, booking link.
- Any photos of your real work, your real space or your real team.
02Why a reference link beats a written brief
Describing design in words is genuinely hard, even for designers. A link removes the translation step where most misunderstandings are born.
- Words like clean, modern and professional mean something different to every person who reads them.
- A link communicates layout, density, colour temperature and tone at once.
- It is faster to send. Two minutes instead of an evening staring at a blank document.
- It gives you something concrete to point at when you want a change.
03What you can safely leave until later
These are the things people delay a project for, and almost none of them need to hold anything up.
- Finished copy. Placeholder text that fits can be replaced after launch.
- A logo, if you do not have one yet. A wordmark works and can be upgraded.
- Professional photography, as long as you accept the first version looks better with it.
- Every page you might ever want. Ship the four that matter and add the rest later.
The brief that mattered was not the design one
For Korean Cosmetics the useful input had nothing to do with layout. It was the product claims. Cosmetics are regulated, so every sentence about what a cream does had to survive EU rules, in twelve languages. We rewrote all of them and pulled one product from sale entirely because an ingredient exceeded an EU limit. If you sell anything regulated, hand your designer the compliance constraints before the colour preferences. The colours can change on launch day. A claim cannot.
See the build: Korean CosmeticsWhere PROOF48 fits
PROOF48 asks for exactly one of these: the reference link, plus a line about your business. We build from that in 48 hours and you pay only if you love the result. If we need one clarification we ask it in the first reply instead of booking a call.
Cosmin Tiu · Founder, PROOF48
Building software since 2018. PROOF48 ships business websites in 48 hours and invoices afterwards, which means every opinion here was paid for in builds rather than in theory.