01The test: does the page finish the sentence the ad started?
An ad makes a promise in one line, and the click is the visitor checking whether you meant it. Say the ad reads "emergency plumber in Bucharest, call now" and the page opens on a company slogan and a menu of eight sections. The visitor has to hunt for the promise. Google Ads Help says landing page experience reflects the usefulness and relevance of the information on the page and how easy it is to navigate, and that it is one of several factors that help determine a keyword's Quality Score. We do not measure ad conversion rates for clients, so we quote none.
- One ad, one promise, one page that keeps it
- Google Ads: landing page experience is one of several Quality Score factors
- Google Ads Help: the landing page and the display URL must share the same domain
- We measure no ad conversion rates for clients and quote none
02When the homepage is the right destination
The homepage is the right destination when the ad is about the business rather than one offer, such as a search for your brand name, or when the business sells one thing and the homepage already says so. For a five-page site with a clear first screen and a phone number or form in view, sending the first ad budget there is a fair start. What matters is what the visitor sees without scrolling. If it matches the ad, you already have a landing page under another name.
- Brand-name searches and awareness campaigns
- A business that sells one thing, so the homepage is already the offer
- A first screen that matches the ad, with a phone number or form in view
03When a dedicated landing page earns its place
Build one when the ad promises something narrower than the homepage says. A salon advertising one treatment, a hotel promoting a weekend package, a contractor advertising one service in one district: each wants a page about that thing alone. One offer, one action, the phone number or form in view, and the same words the ad used. A homepage carries every service, an about section and a menu, and each extra door is a place for the visitor to wander off. The page sits on the same domain as the ad's display URL, as Google Ads Help requires, and you own the code, the domain, the hosting account and the content.
- The ad promises something narrower than the homepage says
- One offer, one action, phone number or form in view
- The headline uses the ad's own words
- The page sits on the same domain as the ad's display URL
04What it costs, and where PROOF48 is the wrong choice
A PROOF48 landing page is one of the two things the 48-hour build covers, the other being a business website of up to about five pages. A one-page landing is closer to 500 EUR and a five-page site with integrations closer to 2,500, confirmed before we build, and you pay only after you see the preview. We are the wrong choice in three cases. If the page has to take payment through a cart and checkout, that is a store, 2,500 to 4,500 EUR with its own timeline. If you want someone to run the ads, that is the GROWTH plan, 1,497 EUR a month plus ad spend. If you have no clear offer, a page will not invent one.
- Landing page: closer to 500 EUR; five-page site with integrations: closer to 2,500 EUR; 48 hours; paid after the preview
- A store with cart and checkout: 2,500 to 4,500 EUR, its own timeline
- GROWTH, 1,497 EUR a month plus ad spend: Meta and Google ad management, 10 new ad creatives a month, audience research and retargeting, conversion tracking through Pixel, CAPI and GA4
- We promise no conversion rate and no ad result
A salon site with a page per service
SCP Shine & Style, a beauty salon in Sector 3, Bucharest, was rebuilt by PROOF48 with an editorial homepage and a page per service, each with its own copy and media, plus a booking flow that points to the salon's live booking platform. A page per service is the kind of destination an ad for one service would use. The case study does not say the salon runs ads, and we publish no ad results or booking counts for it.
See the build: SCP Shine & StyleQuestions, answered
Is a homepage ever enough for Google Ads?
Yes, when the ad is about the whole business, or the site sells one thing and its first screen says so. Google Ads weighs landing page experience either way, so check that the first screen repeats what the ad promises.
Does the landing page have to be on my own domain?
Google Ads Help says your landing page and display URL must share the same domain. A PROOF48 page sits on your domain, in your hosting account, and you own the code.
How long does a landing page take?
PROOF48 builds a landing page with one offer and one call to action in 48 hours, from one reference link. A page that needs a cart and checkout is a store and gets its own timeline.
Will a landing page raise my conversion rate?
We cannot say. We do not measure ad conversion rates for clients and quote no uplift. Google counts landing page experience as one Quality Score factor, but a percentage promised in advance is a guess.
Where PROOF48 fits
Match the page to the promise. Send ad traffic to a dedicated landing page when the ad is about one thing and to the homepage when it is about the business, and check that the first screen repeats the ad's words either way. PROOF48 builds a one-offer landing page in 48 hours, closer to 500 EUR, paid after the preview. It promises no conversion rate, and a store is a separate 2,500 to 4,500 EUR job.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.