01Pick the client you want to be found by
A firm that says it does accounting for everyone is easy to skip. A firm that names a client is easy to choose: freelancers who have just opened a PFA, owners of small companies, people selling online. Writing for one kind of client changes what you put on the page. ANAF's own material shows why the types differ: in sistem real a PFA keeps simple-entry accounting under Order 170/2015. A PFA owner on norma de venit has no accounting-records duties, according to ANAF, so may not look for an accountant until the day the system changes, and that day is a moment worth writing for.
- Name the client type on the home page and give each type a page
- Say what you do for that client, not only what you are called
- Write for the moment of need, such as a PFA moving from norma de venit to sistem real
- Say who you do not take
02The dates page and the explainer tied to the calendar
When a deadline is close, an explainer tied to it lets a firm show how it works before anyone has hired it. ANAF publishes the dates: the single declaration of individuals with independent activities is due by 25 May of the following year, which was 25 May 2026 for 2025 income, according to ANAF's regional presentation of 22 April 2026. Write one correct page for such a date, signed by the accountant who wrote it, and update it every year. We would write one page like that before twelve generic articles. It is also the page you can link from your profile, your email signature and your replies.
- One explainer for each deadline your clients ask about, in plain words
- Signed by the accountant who wrote it and reviewed every year
- Published a few weeks before the date
- Linked from the Google profile, the email signature and your replies
03Google: the profile, the page and the reviews
Google says local results are based on relevance, distance and prominence, that complete and accurate information makes a business more likely to appear, and that more reviews and positive ratings can help local ranking. For a firm that means a profile with your real name, one specific category, true hours and the same address as the site, plus a page for the service you want to be found for, in the places you serve. On reviews, Google lets you ask clients to use a link or QR code, and prohibits discounts or free services in exchange for reviews and soliciting only positive ones. Reply politely and give no detail of what you did for the client. Your professional body's confidentiality rules are yours to read: we have not checked them.
- A profile with the real name, one specific category, true hours and the site's address
- A page for each service you want to be found for, with the places you serve
- Ask every client the same way, with no discount or free service in return
- Reply without saying what you did for the client, and read your body's confidentiality rules
04The first reply is part of the marketing
A first reply that is clear and quick gives someone comparing firms less reason to keep looking. It should settle three practical questions: do you take my kind of business, what does it cost, what happens in the first month. Put the answers on the site and let your first reply give them too, and in tax season say honestly if you have no capacity and when you will reply. Then keep a tally. Ask every new client how they found you, write it down for six months, and stop spending on what you cannot trace to a client.
- Three answers on the site and in the first reply: do you take my case, what does it cost, what happens in the first month
- In tax season, say whether you have capacity and give a date for your reply
- Ask every new client how they found you and keep a tally for six months
- Stop what you cannot trace to a client
05Where PROOF48 is the wrong choice for an accounting firm
We have not marketed an accounting firm, and none of our eight published builds is one. We also have not checked what your professional body allows an accounting firm to say in advertising, so we state no such rule, and you approve every piece before it goes live. FOUND, at 297 EUR a month, covers Google Business Profile management, local SEO for 5 target keywords, 2 AI blog posts a month, schema, a monthly ranking report and review monitoring. BROADCAST, at 597 EUR, adds 4 blog posts and 12 AI videos, and the videos use an AI avatar, so we would not put one in front of a client as a partner of your firm. It is the wrong choice if you need clients this month, because SEO takes months, or if your firm already has more referrals than it can serve.
- No accounting firm among our eight published builds
- We state no advertising rule: we have not checked yours, and you approve every piece before it goes live
- FOUND (297 EUR a month) is the fit; BROADCAST (597 EUR) adds AI blog posts and AI videos
- Need clients this month, or already full from referrals: this is the wrong spend
A named person, a page per service, at a real address
None of our eight builds is an accounting firm. The closest is SCP Shine & Style, a salon in Sector 3, Bucharest, where the blog posts are signed by the owner, each service has its own page with its own copy and media, and Person schema ties the content to a named person. A client choosing an accountant is choosing a person in the same way, which is why we would build an accountant's posts under a named accountant's byline. We do not publish the salon's revenue or booking counts, and we have no accounting-firm results to quote.
See the build: SCP Shine & StyleQuestions, answered
Should an accounting firm advertise?
We do not know what your professional body allows an accounting firm to say in advertising, and we have not checked. Read its rules before any paid campaign. The unpaid basics, the profile, the pages and the reviews, come down to being accurate.
How many clients will this bring?
We promise no number of clients, no Google position and no date. Nobody controls who calls or what Google shows, and we publish no results we have not measured.
Can PROOF48 write about tax rules for my site?
We can draft explainers of public deadlines, sourced to ANAF. An accountant of your firm must read and approve every piece. We give no tax advice on a specific client's situation.
How long before it brings clients?
SEO takes months, not weeks: our SEO page says technical fixes reach Google within days, while content authority builds over quarters. We promise no date.
Where PROOF48 fits
An accounting firm wins clients beyond referrals by naming the client it serves, publishing an accurate dates page signed by an accountant, keeping a true Google profile with fairly asked reviews, and answering the first enquiry clearly. Nobody can promise a number of clients. PROOF48's FOUND plan, at 297 EUR a month, covers the profile and search side, and you approve everything before it goes live.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.