01The math that decides which one makes sense
A salaried marketer costs the same every month whether there is enough work to fill it or not, plus the overhead a business carries for any employee: payroll taxes, a laptop, sick days, the ramp-up time before they know the business well enough to be fast. A monthly plan trades that fixed cost for a scalable one: FOUND, at 297 EUR a month, covers local SEO and two AI blog posts; GROWTH, at 1,497 EUR a month, adds paid ad management and 30 posts a month; the plan can move up or down as the actual workload changes, without a hiring or a layoff decision attached to it.
- A salaried marketer costs the same whether the workload fills the month or not
- FOUND, at 297 EUR a month, covers local SEO and two AI blog posts
- GROWTH, at 1,497 EUR a month, scales up to 30 posts and paid ad management
02Where a full-time hire genuinely wins
There is a real point where a plan stops being the right shape: a business with enough volume that someone needs to be reachable inside the building every day, sitting in on product decisions a monthly deliverable cannot capture from the outside, is a business that needs a person on payroll, not a subscription. PROOF48's own PARTNER tier, at 7,497 EUR a month, is built for that upper edge without crossing into a full salary: weekly strategy calls, a direct line to the founder, and a custom app or MVP each quarter, for a business large enough to need constant attention but not yet large enough to build an internal team from scratch.
- A business needing daily on-site presence and product-decision input needs a hire, not a plan
- PARTNER, at 7,497 EUR a month, is built for that upper edge without a full salary
- PARTNER includes weekly strategy calls, a direct founder line and a quarterly custom app or MVP
A campaign system built to run without a hire
FreshBatch needed local food producers, bakers and cafes with flour still on their hands, to run their own offers without a marketing hire behind each one. We built a campaign system into the platform itself, so a producer can launch a promotion in seconds from a phone, the same underlying idea a monthly plan applies at a bigger scale: capability that scales with the business, without a payroll line attached to every function.
See the build: FreshBatchQuestions, answered
Can a plan turn into a hire later, if the business grows?
Yes, and it usually should. The plans scale up to PARTNER at 7,497 EUR a month before a full-time hire becomes the better fit; there is no penalty for outgrowing a lower tier.
Does PROOF48 replace an in-house marketing team entirely?
For most small businesses, yes, that is the point of the plan ladder. For a business large enough to need daily on-site presence, a plan is better paired with, not instead of, an in-house hire.
Where PROOF48 fits
A monthly plan wins below the point where the workload is genuinely full-time; a hire wins above it, once someone needs to be in the building every day. PROOF48's plans scale from 297 to 7,497 EUR a month, covering the range most small businesses actually sit in before a full-time marketer makes sense.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.