01The four tiers, in order
FOUND is the entry point at 297 EUR a month: Google Business Profile management, local SEO on five target keywords, two AI blog posts a month written in your voice, schema markup and a monthly ranking report. BROADCAST at 597 EUR adds volume, four blog posts a month instead of two, plus 12 AI-made videos delivered ready to post with captions written, a content calendar and a quarterly strategy call. GROWTH at 1,497 EUR is where paid spend enters: 30 blog posts a month, Meta and Google ad management, ten new ad creatives a month, audience research, conversion tracking and a monthly strategy call, with ad spend billed separately from the fee.
- FOUND, 297 EUR: local SEO, Google Business Profile, two blog posts a month
- BROADCAST, 597 EUR: four blog posts and 12 AI videos a month, ready to post
- GROWTH, 1,497 EUR: 30 blog posts, paid ads on Meta and Google, conversion tracking
02Why the tiers stack instead of being sold as separate add-ons
Selling SEO and paid ads as two unrelated products creates the usual mess: an agency running Meta ads to a homepage nobody optimised for conversion, or an SEO retainer writing blog posts nobody promotes anywhere. Stacking the tiers means GROWTH's paid ads point at pages that FOUND's SEO already structured, and BROADCAST's video content becomes ad creative GROWTH can actually run. A business does not have to guess which piece to buy first, because the ladder itself is the sequencing: get found, then get seen everywhere, then buy attention on top of what is already working organically.
- Paid ads point at pages the SEO tier already structured, not a random landing page
- Video content made for BROADCAST becomes ad creative GROWTH can run directly
- The ladder itself sequences the work: found first, seen everywhere, then paid attention
Editorial copy built for the brand, not filler
Noryse needed a name, a positioning and a store before the first sale existed, so the bilingual editorial copy across all six product pages had to carry the whole brand voice on its own, with no back catalogue of blog posts to lean on yet. That is the same discipline a monthly content plan has to keep once the posts start recurring every week: each piece has to sound like the business, not like a template filled in with a different product name.
See the build: NoryseQuestions, answered
Can I start with just the SEO tier and add ads later?
Yes. FOUND stands on its own, and GROWTH's ad management is designed to sit on top of it later rather than replace it.
Is ad spend included in the GROWTH price?
No. The 1,497 EUR fee covers management, creative and tracking. The actual ad budget you spend on Meta or Google is billed separately.
Where PROOF48 fits
A monthly marketing plan at PROOF48 is not one flat product, it is a ladder from 297 to 2,997 EUR a month, and each step is built to plug into the one below it rather than duplicate it.
Cosmin Tiu · Founder, PROOF48
Building software since 2018. PROOF48 ships business websites in 48 hours and invoices afterwards, which means every opinion here was paid for in builds rather than in theory.