Skip to content
PROOF48
All answers
marketing

What does a monthly marketing plan actually include for a small business?

A monthly marketing plan at PROOF48 starts at 297 EUR for FOUND (SEO and Google Business Profile) and scales up through BROADCAST (597 EUR, blog posts plus 12 AI videos a month) to GROWTH (1,497 EUR, paid ads on Meta and Google) and AUTOMATE (2,997 EUR, AI chatbots and automation on top). Each tier includes everything below it, so you are not buying overlapping services twice.

Founder, PROOF482 min read

01The four tiers, in order

FOUND is the entry point at 297 EUR a month: Google Business Profile management, local SEO on five target keywords, two AI blog posts a month written in your voice, schema markup and a monthly ranking report. BROADCAST at 597 EUR adds volume, four blog posts a month instead of two, plus 12 AI-made videos delivered ready to post with captions written, a content calendar and a quarterly strategy call. GROWTH at 1,497 EUR is where paid spend enters: 30 blog posts a month, Meta and Google ad management, ten new ad creatives a month, audience research, conversion tracking and a monthly strategy call, with ad spend billed separately from the fee.

  • FOUND, 297 EUR: local SEO, Google Business Profile, two blog posts a month
  • BROADCAST, 597 EUR: four blog posts and 12 AI videos a month, ready to post
  • GROWTH, 1,497 EUR: 30 blog posts, paid ads on Meta and Google, conversion tracking

02Why the tiers stack instead of being sold as separate add-ons

Selling SEO and paid ads as two unrelated products creates the usual mess: an agency running Meta ads to a homepage nobody optimised for conversion, or an SEO retainer writing blog posts nobody promotes anywhere. Stacking the tiers means GROWTH's paid ads point at pages that FOUND's SEO already structured, and BROADCAST's video content becomes ad creative GROWTH can actually run. A business does not have to guess which piece to buy first, because the ladder itself is the sequencing: get found, then get seen everywhere, then buy attention on top of what is already working organically.

  • Paid ads point at pages the SEO tier already structured, not a random landing page
  • Video content made for BROADCAST becomes ad creative GROWTH can run directly
  • The ladder itself sequences the work: found first, seen everywhere, then paid attention
From a build we shipped

Editorial copy built for the brand, not filler

Noryse needed a name, a positioning and a store before the first sale existed, so the bilingual editorial copy across all six product pages had to carry the whole brand voice on its own, with no back catalogue of blog posts to lean on yet. That is the same discipline a monthly content plan has to keep once the posts start recurring every week: each piece has to sound like the business, not like a template filled in with a different product name.

See the build: Noryse

Questions, answered

Can I start with just the SEO tier and add ads later?

Yes. FOUND stands on its own, and GROWTH's ad management is designed to sit on top of it later rather than replace it.

Is ad spend included in the GROWTH price?

No. The 1,497 EUR fee covers management, creative and tracking. The actual ad budget you spend on Meta or Google is billed separately.

Where PROOF48 fits

A monthly marketing plan at PROOF48 is not one flat product, it is a ladder from 297 to 2,997 EUR a month, and each step is built to plug into the one below it rather than duplicate it.

· Founder, PROOF48

Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.

Related articles

marketing

How to actually choose an email marketing platform for a small business

Choose an email platform by five things, not by feature lists: the size of your list and how many emails you send, whether it records how each person signed up and offers one-click unsubscribe, the automations you need, the cost when your list grows, and whether you can export everything. PROOF48 does not resell any platform.

Read it
marketing

What actually happens on a monthly marketing strategy call

A monthly marketing strategy call reviews what actually ran last month against what was planned, decides what changes for the next month based on real numbers, and sets the specific content or ad direction for the weeks ahead. It is not a general check-in; it produces a short list of decisions, each tied to a plan feature already being delivered.

Read it
marketing

How Google Ads actually works for a small local business, in plain language

Google Ads runs an auction every time someone searches. Your bid is the most you will pay for a click, you usually pay less, and ad and landing page quality count alongside the bid.

Read it
marketing

Do you need a full-time marketer, or a monthly plan?

A full-time marketer makes sense once the workload is genuinely full-time: daily posting, ad management, content and strategy all at once, for a business that can keep them busy and paid year round. A monthly plan makes more sense below that line, because it scales the same functions, content, ads, automation, up or down as a subscription rather than a salary.

Read it