01What AI actually changes in a video ad
An AI-made video ad is still an ad. It needs an offer worth stopping for, a hook in the first seconds, and a landing page that does not waste the click. What AI changes is the cost and speed of producing the video itself: a script, a voice, stock or generated footage and captions can go from a brief to a finished clip inside a day instead of a week with a production crew. That makes it realistic to test five hooks instead of one, which is where most of the real gain sits, not in the AI label.
- AI changes production cost and speed, not whether the offer is good
- Testing more hooks and variants becomes affordable, which is the real advantage
- A weak offer with AI video still fails, exactly like a weak offer with a film crew
02Where PROOF48 draws the line
PROOF48's BROADCAST plan, at 597 EUR a month, delivers 12 AI videos a month, ready to post with captions written. GROWTH, at 1,497 EUR a month, adds Meta and Google ad management, 10 new ad creatives a month, audience research and retargeting, and conversion tracking through Pixel, CAPI and GA4. What we do not do is promise a return on ad spend before a campaign has run. Ad performance depends on the offer, the audience and the budget behind it, three things outside what a video editor controls, and we say that plainly rather than quote a number we made up.
- BROADCAST: 12 AI videos a month, ready to post, at 597 EUR
- GROWTH: adds Meta and Google ad management, 10 new ad creatives, at 1,497 EUR
- No promised return on ad spend before a campaign has actually run
Video content that already earns its place in the sitemap
SCP Shine & Style, a beauty salon in Bucharest, is not an ad campaign, it is proof PROOF48 can produce and structure video at volume. The rebuild shipped 21 salon video clips, each declared in the sitemap so Search Console counts them, with VideoObject schema attached. That is organic content, not paid ad creative, and we are careful not to blur the two: no PROOF48 client has a completed paid AI video ad campaign with results to publish yet.
See the build: SCP Shine & StyleQuestions, answered
Is an AI video ad cheaper than a filmed one?
Usually yes on production cost, since there is no crew, location or shoot day to schedule. It does not automatically make the ad convert better; that still depends on the offer and the audience.
Does PROOF48 run the ad campaigns too, or just make the videos?
BROADCAST only makes the videos. GROWTH adds the campaign management itself: Meta and Google ads, audience targeting and conversion tracking, so the video and the campaign around it come from the same plan.
Where PROOF48 fits
AI lowers the cost of making the video, not the difficulty of making the offer work. BROADCAST delivers 12 AI videos a month at 597 EUR; GROWTH adds the ad management, creative volume and tracking to actually run campaigns, at 1,497 EUR. Judge the ad on the offer, not on whether AI made the footage.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.