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How much does social media management actually cost?

Social media management for a small business runs from a few hundred euro a month for a light posting schedule to well over a thousand once paid ads and daily content are included. PROOF48's own ladder makes the range concrete: BROADCAST, at 597 EUR a month, covers 12 AI videos and 4 blog posts, ready to post. GROWTH, at 1,497 EUR, adds Meta and Google ad management with 10 new ad creatives a month, ad spend billed separately.

Founder, PROOF482 min read

01What the price actually buys at each level

A low monthly price usually means a light posting schedule and no strategy behind it: someone schedules a few posts and calls it managed. A higher price should buy content actually planned around what converts, ad creative tested and swapped when it underperforms, and reporting that says what worked, not just what was posted. PROOF48's own ladder makes the jump explicit rather than hiding it in a vague quote: FOUND at 297 EUR is SEO and Google Business Profile, BROADCAST at 597 EUR adds video and blog content, and GROWTH at 1,497 EUR adds paid ad management on top of both.

  • A low price usually means posting only, no strategy behind it
  • A higher price should buy tested creative and real reporting, not just volume
  • PROOF48's tiers make the jump from 297 to 1,497 EUR explicit

02Why the number should never include ad spend quietly

A management fee and an advertising budget are two different lines, and an agency that blurs them into one number is usually hiding how little of your money reaches an actual audience. PROOF48's GROWTH plan states this plainly: 1,497 EUR a month covers management, ad creative and tracking, and the money you actually spend running ads on Meta or Google is billed separately, visible on its own line. That separation is what lets you tell whether a bad month was the strategy or just underfunded reach.

  • A management fee and an ad budget belong on two separate lines
  • GROWTH's 1,497 EUR covers management and creative, not the ad spend itself
  • Separating them shows whether a bad month is strategy or underfunding
From a build we shipped

A campaign system built for producers to run their own offers

FreshBatch is not a social media management client, it is a marketplace, but the campaign system PROOF48 built into it shows the same discipline a paid management plan has to deliver: a producer can run an offer, see what happened, and adjust, instead of publishing into a void and hoping. That visibility, not the posting itself, is what a business is actually paying for whether the channel is a marketplace campaign or a Meta ad.

See the build: FreshBatch

Questions, answered

Is 297 EUR a month enough for social media?

FOUND, at 297 EUR, is SEO and Google Business Profile, not social posting. BROADCAST, at 597 EUR, is the tier that actually delivers video and blog content ready to post.

Does the price change based on how many platforms I need?

PROOF48's tiers are built around a fixed monthly production capacity rather than a per-platform fee, so the same 12 videos a month can be cut for Instagram, TikTok and Shorts without a separate charge per channel.

Where PROOF48 fits

Social media management ranges from a few hundred to well over a thousand euro a month, and the honest question is what the price buys: posting alone, or planned content, tested ad creative and real reporting. PROOF48's ladder runs 597 to 1,497 EUR with ad spend always billed separately.

· Founder, PROOF48

Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.

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