01What Google says sitelinks are, and who decides
We opened Google's sitelinks page (developers.google.com/search/docs/appearance/sitelinks) on 23 October 2026. It defines sitelinks as links from the same domain clustered under a text result, and says Google's systems analyse the link structure of a site to find shortcuts that save users time. Google shows them only when it thinks they will be useful. If a site's structure does not support good ones, or they seem irrelevant to the query, none may appear. The page also says sitelinks are automated at the moment, and that Google may take site owner input into account in future. It describes no setting, tag or form for requesting them. So when a competitor has them and you do not, the page gives no basis for saying why, and neither do we.
- Sitelinks are same-domain links clustered under a text result
- They are automated and built from your site's link structure
- Google shows them only when it expects them to be useful for that search
- Google's page describes no request form, tag or setting
02What Google tells site owners to do about it
The same page lists a short set of practices, and they are about your site, not about Google. Make page titles and headings informative, relevant and compact. Build a logical structure that is easy to navigate, and link important pages from other relevant pages. Keep the anchor text of internal links concise and relevant to the page it points to. Avoid repetitive content. For a five-page business site that turns into a plain check. Does each page have its own title that says what it is? Can you reach every service page from the menu through an ordinary link? Does the link text name the service instead of saying 'click here'? Do three pages repeat the same paragraph? Google does not say that doing all this produces sitelinks. It lists these as best practices.
- Informative, relevant, compact page titles and headings: one distinct title per page
- A logical structure, with important pages linked from other relevant pages
- Short anchor text that names the target page, not 'click here'
- No repeated paragraphs from one page to the next
03What nobody can tell you, and how to waste less time
Google's page gives no list of what it weighs beyond those practices, no threshold and no timeline. PROOF48 publishes no figure for how often a fixed structure leads to sitelinks, because we have not measured it. An agency that offers to get you sitelinks is promising something Google calls automated. The useful move is smaller. Look at your own result for your own name and your main searches, fix what the list above finds, and check again after Google has crawled the site anew. If a sitelink shows a page you do not want there, Google's page suggests considering removing the page from the site or marking it noindex, which also takes that page out of results. Sitelinks are one visible feature of a result. They are not a customer.
- No threshold and no timeline on Google's page
- No PROOF48 figure on how often fixes lead to sitelinks; we have not measured it
- Unwanted sitelink: remove the page or mark it noindex, per Google
- Do not pay anyone who promises sitelinks
04Where PROOF48 is the wrong choice
If sitelinks are the whole goal, PROOF48 is the wrong choice, and so is everyone else, because no plan can request them. Our SEO page says rankings move slowly and that anyone promising page one in 30 days is selling something else. The FOUND plan costs 297 EUR a month and includes Google Business Profile management, local SEO for 5 target keywords, 2 AI blog posts a month, schema and a monthly ranking report. It is a poor fit if you need customers this week (our SEO page points you to ads for that), if the site has nothing specific to say, or if you expect page one in under 60 days. What we do offer is a first step: send your URL, and our SEO page says we start with a free technical audit and tell you what is broken in the first reply.
- No plan, ours or anyone's, can request sitelinks
- FOUND: 297 EUR a month, Business Profile, local SEO for 5 keywords, 2 posts, schema, monthly ranking report
- Poor fit: customers needed this week, nothing specific to say, page one expected in under 60 days
- A free technical audit first, per our SEO page
Separate pages to link to: what we shipped for a salon
SCP Shine & Style's rebuild shipped a page for each service, each with its own copy and media, an editorial homepage and 301 redirects from the old WordPress addresses. That gives a menu distinct pages to link to, which is the raw material Google's advice talks about. The case study does not record whether Google shows sitelinks for scpshineandstyle.ro, and we make no claim about it. We control the structure. Sitelinks are Google's decision.
See the build: SCP Shine & StyleQuestions, answered
Can I ask Google for sitelinks?
Google's sitelinks page, opened on 23 October 2026, describes no way to request them. It says they are automated and that Google may take site owner input into account in future.
How long until sitelinks appear after I improve my site?
No source we opened gives a timeline, and we have not measured one. Google also says it shows sitelinks only when it expects them to be useful.
How do I remove a sitelink I do not want?
Google's page suggests considering removing the page from your site or adding a noindex directive. That also takes the page out of search results, so use it only on a page you can afford to lose.
Do sitelinks bring more customers?
We publish no figure for that, because we have not measured it. A clear structure helps visitors as well as Google, which is reason enough to fix it.
Where PROOF48 fits
Sitelinks are automated, and Google's documentation describes no way to request them. What you control is the structure it reads: distinct page titles, a logical menu, important pages linked from related pages, concise link text and no repeated paragraphs. PROOF48's FOUND plan costs 297 EUR a month and starts with a free technical audit. We promise no sitelinks and no position.
Cosmin Tiu · Founder, PROOF48
Cosmin has worked in online marketing and software development since 2018, and has built with AI every day since January 2023. He still writes code from scratch daily, in Python, React, Rust and C#. PROOF48 ships business websites in 48 hours and invoices afterwards, so every opinion on this blog was paid for in real builds, not in theory.