SCP Shine & Style
SCP Shine & Style is a beauty salon on Strada Baba Novac in Sector 3, Bucharest. They had a website already and it was hurting them. PROOF48 rebuilt it, redirected every old URL so nothing indexed broke, and shipped a full content and local search setup. It is live at scpshineandstyle.ro.
Visit the live siteBeauty salon
Strada Baba Novac 9I, Sector 3, Bucharest
Rebuilt and live at scpshineandstyle.ro since August 2026, with every old WordPress URL redirected.
scpshineandstyle.ro
The brief
The salon already had a website. It was built badly, it ranked badly, and it did not reflect the work. We rebuilt it and redirected every old URL so nothing that was already indexed broke.
What we claim
The site is live and the old WordPress URLs redirect to it. We do not publish the salon's revenue or booking counts, because we do not measure them and we will not estimate them.
Built with
- Astro
- React
- Tailwind v4
- Docker
- Cloudflare
What shipped
- Editorial homepage with a Romanian keyword H1
- A page per service, each with its own copy and media
- Booking flow pointing at the salon's live booking platform
- 21 salon video clips, each declared in the sitemap so Search Console counts them
- VideoObject and Person schema, blog posts signed by the owner
- A landmarks line on every page for local search around Dristor and Titan
- Self-hosted deploy behind Cloudflare, with the old WordPress URLs 301 redirected
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